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What promotion is for?
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The promotion policy is one of the major, beside product, distribution and price, tools for influencing the market. Whether a company succeeds depends not only on launching a product that fulfils the customers expectations, at an appropriate price and in an appropriate time and place, but also on informing them about that and encouraging them to buy the product in question.     

Promotion comprises a set of measures and actions through which an enterprise delivers information describing the product and/or the company to the market, shapes purchasers needs, directs demand and reduces its price elasticity. Market communication performs numerous functions: 
  • shapes the awareness of a given brand or product,  
  • provides buyers with information about the parameters of the offered commodity,
  • tries to prove the advantage of the offered commodity over competitive products, ,
  • builds brand preference, 
  • creates a positive company image,   
  • shapes purchasers needs, 
  • encourages purchasing a given product, etc.  
Promotion allows an enterprise to accomplish its market objectives. 
One of the crucial elements of promotion is advertising in industry press.
Industrial products are complex, therefore advertisers must choose media that will enable detailed presentation of their parameters. Press advertising enables this. Advertisements in press also have a catalogue value - readers often take magazines with them and can refer to an advertisement as a source of information for a long time.      
 
Specialist magazines addressed to experts in a given field play a distinct role on the industrial commodities market. Companies frequently place in such magazines advertisements aimed at promoting their image. Since the magazines include opinion-forming materials important for a given community, there is also observed the source effect, namely transferring the trust in the medium to the advertising company. Another type of advertising is a product advertisement, that is presentation of an offer. Particularly popular are also articles, which give the possibility for exhaustive presentation of the features and functions of displayed products.    
     
Press advertisements of industrial commodities are not so eye-catching as of consumer goods, since the emphasis is on the content instead of form. Usually there is more text, since specific information on the advertised product and rational arguments for buying it are the priority. Focusing on the advantages a given product can provide the customer is specially important in industrial advertising. It is also crucial to assure potential customers that the offered products fulfil quality norms and that the company observes environment protection policies, and to provide references (indicate renowned companies that are its clients). Pointing out an advantageous quality to price ratio is also effective.    

Through industry magazines companies can also inform about their research, novelties, organised seminars, etc. Furthermore, specialist press often serves as a place for exchanging views between companies from the industry and customers.  
  
The main goal of all promotional measures is of course increasing the effectiveness and precision in reaching the largest possible group of recipients with relevant messages. The addressees of promotional materials also benefit from this. Every entrepreneur who wants to develop his business requires appropriate knowledge to help him make the right decisions. 
The Inwestor Publishing House has the relevant knowledge, expertise and experience to professionally enable appropriate communication between all participants in the industrial commodities market. Using the tools it provides, advertisers are able to even more effectively and precisely reach thousands of customers, and entrepreneurs obtain needed information.    

What promotion is for?

The promotion policy is one of the major, beside product, distribution and price, tools for influencing the market. Whether a company succeeds depends not only on launching a product that fulfils the customers expectations, at an appropriate price and in an appropriate time and place, but also on informing them about that and encouraging them to buy the product in question.     

Promotion comprises a set of measures and actions through which an enterprise delivers information describing the product and/or the company to the market, shapes purchasers needs, directs demand and reduces its price elasticity. Market communication performs numerous functions: 
  • shapes the awareness of a given brand or product,  
  • provides buyers with information about the parameters of the offered commodity,
  • tries to prove the advantage of the offered commodity over competitive products, ,
  • builds brand preference, 
  • creates a positive company image,   
  • shapes purchasers needs, 
  • encourages purchasing a given product, etc.  
Promotion allows an enterprise to accomplish its market objectives. 
One of the crucial elements of promotion is advertising in industry press.
Industrial products are complex, therefore advertisers must choose media that will enable detailed presentation of their parameters. Press advertising enables this. Advertisements in press also have a catalogue value - readers often take magazines with them and can refer to an advertisement as a source of information for a long time.      
 
Specialist magazines addressed to experts in a given field play a distinct role on the industrial commodities market. Companies frequently place in such magazines advertisements aimed at promoting their image. Since the magazines include opinion-forming materials important for a given community, there is also observed the source effect, namely transferring the trust in the medium to the advertising company. Another type of advertising is a product advertisement, that is presentation of an offer. Particularly popular are also articles, which give the possibility for exhaustive presentation of the features and functions of displayed products.    
     
Press advertisements of industrial commodities are not so eye-catching as of consumer goods, since the emphasis is on the content instead of form. Usually there is more text, since specific information on the advertised product and rational arguments for buying it are the priority. Focusing on the advantages a given product can provide the customer is specially important in industrial advertising. It is also crucial to assure potential customers that the offered products fulfil quality norms and that the company observes environment protection policies, and to provide references (indicate renowned companies that are its clients). Pointing out an advantageous quality to price ratio is also effective.    

Through industry magazines companies can also inform about their research, novelties, organised seminars, etc. Furthermore, specialist press often serves as a place for exchanging views between companies from the industry and customers.  
  
The main goal of all promotional measures is of course increasing the effectiveness and precision in reaching the largest possible group of recipients with relevant messages. The addressees of promotional materials also benefit from this. Every entrepreneur who wants to develop his business requires appropriate knowledge to help him make the right decisions. 
The Inwestor Publishing House has the relevant knowledge, expertise and experience to professionally enable appropriate communication between all participants in the industrial commodities market. Using the tools it provides, advertisers are able to even more effectively and precisely reach thousands of customers, and entrepreneurs obtain needed information.