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  „...always present where wood is processed...”
From the country
Jubilee in a new layout
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Exactly 15 years ago, in February 1997, the first issue of todays best known timber industry monthly was published, under the original title
- Having printed and dispatched the first issue, we looked forward to responses and opinions from advertisers who decided to put their advertisements in a so far unknown magazine - recalls Zbigniew Owsiak, President of the Management Board of the Inwestor Publishing House, the companys co-founder. - Both we and our clients knew exactly when our magazines appealed to readers. In our case their interest was reflected in subscription payments received to the account, and our clients received a massive number of phone calls with questions regarding products offered in our pages.  

Meeting with the industry
The first issue appeared also at a fair about the timber industry in Katowice. Magazine distribution among visitors was considered an innovative approach back then. 

- To our surprise, magazines did not distribute well - adds Rafa Sidor, Vice-President of the Management Board of the Inwestor Publishing House. - At first we did not know why visitors would not take a free magazine. Then it turned out that almost all of them had already received it by mail, and managed to browse through and read the first issue. Although we were not satisfied with the distribution during the fair, we knew that delivery by mail was very successful. 

A breakthrough happened at another fair, this time in Pozna. The first real meeting with the industry took place there. Many hours of conversations with our customers gave us vast knowledge about their needs and also motivation for further action. The magazine was already known and advertisers knew that it was an effective means of communication with their clients. And so, year after year, the circle of advertisers and subscribers have been systematically growing.

Effective communication
New magazines targeted at the timber industry appeared on the market, but none of them passed the test of time. None managed to find a better way to communicate with readers. None attracted many regular readers.   
- Financing of a high-circulation magazine exclusively with profits from advertisements is impossible in the long run, making it an unprofitable business - explains Zbigniew Owsiak. - The majority of new publishers make a big mistake by striving to acquire advertisers, not readers. In most cases, the only argument used to encourage a customer to buy a new magazine is its low price, unfortunately combined with a very low quality. Advertisement sales at very low prices in a poorly selling subscription magazines always ends the same.  
   
Today Gazeta Przemysu Drzewnego can boast results to which none of the competing magazines has even come close. The circulation amounts to 20 thousand copies. The number of regular subscribers is close to 12 thousand, accounting for 60% of the total circulation. On average one issue includes advertisements from ca. 400 entrepreneurs who supply the industry. Currently, in the publishers database there is over 64 thousand enterprises active in the industry.

Another step forward 
For 15 years Gazeta Przemysu Drzewnego has been consistently striving to attract as many readers as possible, so changes made to fulfil their needs seem a natural process.     
- It is the readers that have always been the most important to us and every issue is created for them  - ensures Rafa Sidor.
The 15th anniversary has become another opportunity for the publishers of GPD to make another step forward. They decided to change a few crucial elements of the magazine and to expand the offer for new, innovative projects.    

One essential change is the new graphic layout of Gazeta Przemysu Drzewnego. It is meant to facilitate the reader in browsing through multiple material published there. The magazine is now divided into six main parts: From the Country, From the World, Economy and the Market, Close-up Topic, Products and Components, and Technique and Technologies. The change has been made in order to classify information by particular professional profile of the reader. It is because the magazine is a source of information both for company owners and employees (managers, technologies, production chiefs, suppliers, and merchants). We want to enable all of them easy access to information dedicated to them or needed at a given moment.            

The new layout is also based on strong infographics, tables, illustrations, lists, technical data and figures. Now Gazeta Przemysu Drzewnego has its own professional visual language used to communicate complex technical and numerical information.  An individual graphic style has been developed for tables, boxes and infographics, which considerably enhances the clarity of the communicated content and visual attractiveness of the informational material. The magazine features also numerous reportages, interviews and opinions, which constitute a characteristic part of the paste-up.       

The magazine name has been changed as well. The title has been abbreviated to GPD, which had often been in common use. Gazeta Przemysu Drzewnego happened to be erroneously called Przemys Drzewny (The Timber Industry) or Gazeta Drzewna (The Timber Magazine), so the publisher decided to change the official title.

An additional source of information 
Gazeta Przemysu Drzewnego has also a new website - gpd24 - which, apart from presenting facts about the magazine, will constitute an additional source of news. The website will provide most recent news on upcoming events, and also fresh coverage on recently held events. Readers will be up to date with any news in the industry. gpd24 also features GPD archive, where one can search for information on a given topic.  

Now Gazeta Przemysu Drzewnego is not only a traditional printed medium. It is also a modern and innovative means of communication with business partners and customers. GPD is the first magazine on the market to be released in electronic format, as an e-issue - GPD news.   
It differs from the paper version and constitutes a separate element of the publication offer. Its recipients are obviously entrepreneurs active in the industry, but its distribution as well as publication form and scope are fundamentally different.  

GPD news is delivered in electronic format via e-mail to thousands of people professionally involved in the timber industry. The information contained in the e-issue is current and up-to-date news from the timber market. The recipients of  GPD  are kept informed about novelties on the market, industry meetings and events that can have an impact on their activities. GPD news is also a perfect advertising medium, thanks to which it is possible to easily and effectively reach thousands of potential customers. A news obtained today can tomorrow be delivered by GPD to thousands of entrepreneurs.   
All changes introduced in Gazeta Przemysu Drzewnego have however one overriding objective. It is about increasing the effectiveness and precision in reaching the highest possible number of recipients. Every entrepreneur who wants to develop his business needs appropriate knowledge to help him make the right decisions. Editorial teams of GPD, gpd24 and GPD news can share their expertise and essential experience. Through the Inwestor Publishing House advertisers can more precisely and effectively reach thousands of potential customers with their offers, while entrepreneurs obtain necessary information.  
 
* * *

The first advertisers:
Organika - Malbork, Lind Maskiner Polski - Tczew, Frezwid - Skawina, Sklejka Morg - Morg, Sopur - Bydgoszcz, Atro Alpi - Piaseczno, Gass - Suwaki, Best Fit - Gdask, Optimat Plast - d, Lukart - Czerwonak, Marwin - Pozna, KPPD - Szczecinek, Oska - Brzoza Bydgoska, Gnestol - Gdask, InterMASZ - Toru, Laguna - Gdask, Transactor - Warsaw, Henryk Ronkowski - Kocierzyna, Sulmet - Gdask, Andrzej Smtek - Sopot, Drewexpol - Kleszczele, 3M Poland - Warsaw, Tom-Wo - Bydgoszcz, Submet - Tczew, Terwal - Tczew, Zakad Metalowy Drozdowski - Borowa, Zemet - Krakw, HAEM - Tczew, Oprawa - Szczecin, Bizea - Piaseczno.

Jubilee in a new layout

Exactly 15 years ago, in February 1997, the first issue of todays best known timber industry monthly was published, under the original title
- Having printed and dispatched the first issue, we looked forward to responses and opinions from advertisers who decided to put their advertisements in a so far unknown magazine - recalls Zbigniew Owsiak, President of the Management Board of the Inwestor Publishing House, the companys co-founder. - Both we and our clients knew exactly when our magazines appealed to readers. In our case their interest was reflected in subscription payments received to the account, and our clients received a massive number of phone calls with questions regarding products offered in our pages.  

Meeting with the industry
The first issue appeared also at a fair about the timber industry in Katowice. Magazine distribution among visitors was considered an innovative approach back then. 

- To our surprise, magazines did not distribute well - adds Rafa Sidor, Vice-President of the Management Board of the Inwestor Publishing House. - At first we did not know why visitors would not take a free magazine. Then it turned out that almost all of them had already received it by mail, and managed to browse through and read the first issue. Although we were not satisfied with the distribution during the fair, we knew that delivery by mail was very successful. 

A breakthrough happened at another fair, this time in Pozna. The first real meeting with the industry took place there. Many hours of conversations with our customers gave us vast knowledge about their needs and also motivation for further action. The magazine was already known and advertisers knew that it was an effective means of communication with their clients. And so, year after year, the circle of advertisers and subscribers have been systematically growing.

Effective communication
New magazines targeted at the timber industry appeared on the market, but none of them passed the test of time. None managed to find a better way to communicate with readers. None attracted many regular readers.   
- Financing of a high-circulation magazine exclusively with profits from advertisements is impossible in the long run, making it an unprofitable business - explains Zbigniew Owsiak. - The majority of new publishers make a big mistake by striving to acquire advertisers, not readers. In most cases, the only argument used to encourage a customer to buy a new magazine is its low price, unfortunately combined with a very low quality. Advertisement sales at very low prices in a poorly selling subscription magazines always ends the same.  
   
Today Gazeta Przemysu Drzewnego can boast results to which none of the competing magazines has even come close. The circulation amounts to 20 thousand copies. The number of regular subscribers is close to 12 thousand, accounting for 60% of the total circulation. On average one issue includes advertisements from ca. 400 entrepreneurs who supply the industry. Currently, in the publishers database there is over 64 thousand enterprises active in the industry.

Another step forward 
For 15 years Gazeta Przemysu Drzewnego has been consistently striving to attract as many readers as possible, so changes made to fulfil their needs seem a natural process.     
- It is the readers that have always been the most important to us and every issue is created for them  - ensures Rafa Sidor.
The 15th anniversary has become another opportunity for the publishers of GPD to make another step forward. They decided to change a few crucial elements of the magazine and to expand the offer for new, innovative projects.    

One essential change is the new graphic layout of Gazeta Przemysu Drzewnego. It is meant to facilitate the reader in browsing through multiple material published there. The magazine is now divided into six main parts: From the Country, From the World, Economy and the Market, Close-up Topic, Products and Components, and Technique and Technologies. The change has been made in order to classify information by particular professional profile of the reader. It is because the magazine is a source of information both for company owners and employees (managers, technologies, production chiefs, suppliers, and merchants). We want to enable all of them easy access to information dedicated to them or needed at a given moment.            

The new layout is also based on strong infographics, tables, illustrations, lists, technical data and figures. Now Gazeta Przemysu Drzewnego has its own professional visual language used to communicate complex technical and numerical information.  An individual graphic style has been developed for tables, boxes and infographics, which considerably enhances the clarity of the communicated content and visual attractiveness of the informational material. The magazine features also numerous reportages, interviews and opinions, which constitute a characteristic part of the paste-up.       

The magazine name has been changed as well. The title has been abbreviated to GPD, which had often been in common use. Gazeta Przemysu Drzewnego happened to be erroneously called Przemys Drzewny (The Timber Industry) or Gazeta Drzewna (The Timber Magazine), so the publisher decided to change the official title.

An additional source of information 
Gazeta Przemysu Drzewnego has also a new website - gpd24 - which, apart from presenting facts about the magazine, will constitute an additional source of news. The website will provide most recent news on upcoming events, and also fresh coverage on recently held events. Readers will be up to date with any news in the industry. gpd24 also features GPD archive, where one can search for information on a given topic.  

Now Gazeta Przemysu Drzewnego is not only a traditional printed medium. It is also a modern and innovative means of communication with business partners and customers. GPD is the first magazine on the market to be released in electronic format, as an e-issue - GPD news.   
It differs from the paper version and constitutes a separate element of the publication offer. Its recipients are obviously entrepreneurs active in the industry, but its distribution as well as publication form and scope are fundamentally different.  

GPD news is delivered in electronic format via e-mail to thousands of people professionally involved in the timber industry. The information contained in the e-issue is current and up-to-date news from the timber market. The recipients of  GPD  are kept informed about novelties on the market, industry meetings and events that can have an impact on their activities. GPD news is also a perfect advertising medium, thanks to which it is possible to easily and effectively reach thousands of potential customers. A news obtained today can tomorrow be delivered by GPD to thousands of entrepreneurs.   
All changes introduced in Gazeta Przemysu Drzewnego have however one overriding objective. It is about increasing the effectiveness and precision in reaching the highest possible number of recipients. Every entrepreneur who wants to develop his business needs appropriate knowledge to help him make the right decisions. Editorial teams of GPD, gpd24 and GPD news can share their expertise and essential experience. Through the Inwestor Publishing House advertisers can more precisely and effectively reach thousands of potential customers with their offers, while entrepreneurs obtain necessary information.  
 
* * *

The first advertisers:
Organika - Malbork, Lind Maskiner Polski - Tczew, Frezwid - Skawina, Sklejka Morg - Morg, Sopur - Bydgoszcz, Atro Alpi - Piaseczno, Gass - Suwaki, Best Fit - Gdask, Optimat Plast - d, Lukart - Czerwonak, Marwin - Pozna, KPPD - Szczecinek, Oska - Brzoza Bydgoska, Gnestol - Gdask, InterMASZ - Toru, Laguna - Gdask, Transactor - Warsaw, Henryk Ronkowski - Kocierzyna, Sulmet - Gdask, Andrzej Smtek - Sopot, Drewexpol - Kleszczele, 3M Poland - Warsaw, Tom-Wo - Bydgoszcz, Submet - Tczew, Terwal - Tczew, Zakad Metalowy Drozdowski - Borowa, Zemet - Krakw, HAEM - Tczew, Oprawa - Szczecin, Bizea - Piaseczno.